Funding Success

The bottom line is yes- in the long run it is worth every moment spent blogging.  Blogging does multiple things for any organization. It creates buy in, keeps content fresh, allows for advertising or sponsorship and can become viral.

Buy in is created when people care about your organization. They are receiving information that is meaningful to them and they want to check back to find out what the next installment will be.  It doesn’t matter what the content is as long as it has meaning to the audience that your organization wishes to target.  They may enjoy hearing about clients successes, want to know about the inner workings of your corporate environment or need timely informational articles.  You may find that a mix of the three works well. Track what your client or customer base is reading. Are they commenting? Are they passing the information to others?

Fresh content keeps them checking in and keeps your brand center in their minds. Some major companies blog several times a day others may only blog once a day or weekly.  The greater the frequency the greater the chances are that your brand/materials are being read and shared with friends, family or coworkers.  An extra benefit of constant updates to your site is that it places you higher in the search engines.

The more people are coming to your site, reading your posts and sharing them the better you look to sponsors or advertisers.  They pay for activity.  If you are looking to attract donors then the greater the fresh content and feel good by in the greater the likelihood that they will be ready to give. They will know what you are doing with your dollars, they will know your successes and they will know your needs.

Tied to this is sharing. Today there are multiple ways for people to share a post that they found heart warming, informative or that created a call to action. They can tweet, share with friends, send a mention to their own blog site, email to friends, text, and the list goes on.  Every blog post you create has the potential to go viral, bringing new customers or donors to you.

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Funding Success/Virtual Freedom offer a variety of supports to help you create a blog site, maintain postings, make the most of your blog and newsletter.  kerisilk@fundingsuccess.us