I have recently been part of a conversation, between Development Directors, concerning prospecting. Prospecting is looking for individual philanthropists that might like to send your organization funds. Sounds rather simple, but the complexity and the scope was greater than I imagined.
My work has been dedicated to grants. I research the different funders and share this information with my clients in a grant search report. Grants are given by foundations, corporations or government agencies. This is different from prospecting for individuals.
The individual donor, generally does not have an application process. How do you find these rich or giving individuals? What is the best way to be sure that they are a match? Is there a good or a bad way to approach? These are a few of the questions I have been collecting answers too.
The conversation has been extremely interesting and I will pass this information on to you over the next few weeks. Be sure to keep tuned in, either through an RSS feed or follow me on twitter!! http://twitter.com/kerisilk